Sunday, February 23, 2020

X FACTOR‘S X FACTOR: TWITTER

November 21, 2011 by · Leave a Comment 

Integrating Twitter into the voting mechanism for Fox’s The X Factor has turned out to be a significant factor itself in the success of the talent show, Advertising Age reports in its current edition Citing a study by Cambridge-MA-based Bluefin Labs (“our editorial partner”), AdAge said that the Simon Cowell-produced show “has been a hands-down […]

DVR’S FALL VICTIM TO “SOCIAL TV”

March 9, 2011 by · Leave a Comment 

“Social TV,” in which young viewers use cellphones to communicate with friends about shows they are currently watching, is reversing the trend to record shows on DVRs and watch them at some later time, according to a survey conducted in the U.K. by Digital Clarity. According to the study, 80 percent of users below the […]