Tuesday, August 11, 2020

AD BUYERS DEFY LATEST ECONOMIC DOWNTURN

September 1, 2011 by · Leave a Comment 

Recent news reports about the current state of the economy may appear dire, but a report from Credit Suisse analyst Spencer Wang suggests that advertisers are paying little attention. Wang indicates that few ad buyers are attempting to pull out of deals they made during the upfront period, or, as he put it, there has […]