ADVERTISERS NOW SPENDING AS MUCH ON CABLE AS ON BROADCAST TV
May 8, 2012 by admin · Leave a Comment
For the first time, advertisers are spending virtually as much on cable-TV programming as they are on broadcast TV, according to a report by Nielsen Research. The latest “Advertising & Audiences Report” from Nielsen observed that spending on cable TV has risen 42 percent from 2007, with ad purchases on Spanish-language cable and network TV […]
HDTV SETS LIKELY TO BE HOT HOLIDAY ITEM
November 23, 2011 by admin · Leave a Comment
Many consumers who have put off buying a big-screen HDTV set in recent years, hoping for an uptick in the economy, have apparently felt that they have waited long enough. According to a study by Marion, Iowa-based Frank N. Magid Associates, 40 percent of consumers say they plan to shop for a new TV set […]
BLU-RAY TO SURPASS DVD NEXT YEAR
By next year, Blu-ray will surpass DVD as the preferred home video format in America, and by 2014 it will account for 41 percent of total home entertainment spending, according to a study by the research firm Futuresource Consulting. By that year, DVD spending will be down to 26 percent of combined entertainment spending, with […]
