Tuesday, August 20, 2019

NIELSEN WILL RATE IPAD USAGE

March 29, 2012 by · 2 Comments 

Tens of millions of Americans have purchased Apple’s iPad digital tablet, and all of the major television networks have designed free apps for it to allow users to access a limited number of their TV shows. But so far no one is quite sure how many people are actually using those apps, which programs are […]

MPAA SURVEY: PARENTS WANT F-WORD BARRED IN PG-13 MOVIES

March 7, 2012 by · 2 Comments 

The MPAA has commissioned a survey of U.S. parents to determine whether they wish the organization to overlook bad language — in particular the use of the F-word — in assigning ratings to films, the Los Angeles Times reported today. It quoted Joan Graves, who heads the MPAA’s ratings board, as saying that the survey […]

STUDY: STUDIOS INFLATE BOX OFFICE ESTIMATES

February 17, 2012 by · Leave a Comment 

A Stanford University study has disclosed that weekend box office estimates released by studios on Sundays are, on average, 6.38 percent higher than the actual ticket sales turn out to be the next day — with some studios overestimating their take by as much as 7.9 percent. While those figures may simply represent an overly […]

STUDY: MILLIONS CUTTING THE CORD

July 21, 2011 by · 3 Comments 

By the end of this year, 4.5 million U.S. households will have dumped their satellite and cable subscriptions and opted instead for video content available over the Internet, according to a study by SNL Kagan. While that amounts to only 4 percent of American homes, that figure is due to rise to 7 percent (8.6 […]

REPORT: MORE TV VIEWERS USING DVR’S

March 17, 2011 by · 1 Comment 

More and more viewers are watching TV programs after recording them on their DVRs, says a new study by Nielsen Research. According to the study released on Wednesday, the average U.S. TV viewer watched nearly 10 1/2 hours of time-shifted TV per month by the end of 2010, with a huge jump recorded in the […]

IS HOLLYWOOD KILLING 3D — “THE GOOSE THAT LAID THE GOLDEN EGG?”

January 11, 2011 by · Leave a Comment 

Hollywood may be oversaturating the market with 3D movies, something that could lead to a public backlash against the format, according to a study by the accounting house PricewaterhouseCoopers. The danger is that industry players risk killing a golden goose by overselling and, in some cases, overpricing the 3D experience — and by providing too […]

STUDY: INTERNET TV VIEWING NOT AFFECTING REGULAR TV VIEWING

November 15, 2010 by · Leave a Comment 

People who have connected their TV sets to the Internet to watch streaming or downloaded shows are not dropping their cable or satellite connections, according to a new study by Nielsen Research for the Cable & Telecommunications Assn. for Marketing (CTAM). According to the study, titled “Life Is a Stream: Understanding Consumers’ Viewership of TV […]