Tuesday, April 7, 2020

WILL LOW-KEY MARKETING HELP OR HURT SUPER 8?

June 10, 2011 by · Leave a Comment 

Tracking studies indicate that audience awareness of and interest in Super 8 has been rising in recent days, but box-office forecasters are nevertheless predicting that it’s not likely to beat the second week of last weekend’s top film, X-Men: First Class. Paramount, which is releasing the J.J. Abrams film produced by Steven Spielberg, is now […]

MOVIE REVIEWS: SUPER 8

June 10, 2011 by · 1 Comment 

In general, the reviews for the Steven Spielberg-produced, J.J. Abrams-directed Super 8 are glowing. If there’s a complaint at all, it’s that, given the film’s pedigree, it wasn’t even better. In short, they say, what you get is a little of Spielberg and a little of Abrams — but that might amount to too many […]

TWITTER USERS CAN PREVIEW SUPER 8

June 8, 2011 by · Leave a Comment 

Paramount, which is implementing a low-key promotional campaign for its Steven Spielberg-produced, J.J. Abrams-directed Super-8, may gain from Twitter what it is risking by abstaining from the expected hype for a summer blockbuster. In yet another quiet move, the studio revealed on Tuesday that it will preview the movie on Thursday — a day before […]

SUPER 8 TRACKING POORLY

June 7, 2011 by · Leave a Comment 

Providing yet another justification for studios to keep churning out sequels of successful movies, New York magazine is reporting that J.J. Abrams’s Super 8, one of the few original blockbusters being released this summer, is tracking poorly. Citing figures from NRG tracking polls, New York said that only one in three moviegoers is expressing “definite […]

STUDIOS PLANNING TO TAKE BIGGER SHARE OF BOX OFFICE REVENUE

March 22, 2011 by · Leave a Comment 

Movie theater owners who may have been hoping to negotiate a larger share of the box-office split with studios in return for allowing premium video-on-demand are likely to see their hopes dashed this summer when the studios begin demanding a larger share themselves, according to BTIG Research analyst Richard Greenfield. In a note to clients […]

SUPER BOWL ADS “STUMBLE,” ANALYSTS SAY

February 7, 2011 by · Leave a Comment 

The challenge this year for Super Bowl advertisers, whose commercials generally receive as much attention as the game itself, could be summed up with the presumptuous question, “Can you top this?” The consensus among media critics is that they could not. The Wall Street Journal‘s Emily Steel remarked that advertisers “had plenty of fumbles.” However, […]

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