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SUPER BOWL BLACKOUT GAVE ADVERTISERS A BONUS

February 11, 2013 by · Leave a Comment 

That half-hour blackout during the Super Bowl gave some advertisers a free extra spot, according to Advertising Age. Although well over 100 million viewers remained tuned to the “Super Bowl Delay,” CBS executives had no idea how many would be tuned in. They aired the spots originally scheduled to run during the game during the […]