Sunday, June 16, 2019

SUPER BOWL DELAY SHEDS A LITTLE DARKNESS ON THE RATINGS

February 6, 2013 by · Leave a Comment 

Thanks to that 34-minute delay due to an electrical outage at the New Orleans Superdome — cause: still unknown — CBS can now claim the record for the most viewers during primetime (7:00 p.m. to 11:00 p.m. on Sundays) in history. The reason is that during previous Super Bowl nights, the post-game “special episode” always […]

WHERE WERE SAN FRANCISCO’S 49ERS’ FANS?

February 6, 2013 by · Leave a Comment 

TV and sports writers are puzzling over the relatively low ratings in the San Francisco/San Jose/Oakland market for the Super Bowl. While the game set a record for the most-watched television program in Baltimore history with a 59.6 local rating, the highest local record in the country, the home of the 49ers placed 28th on […]

WAS SUPER BOWL XLVII HIGHEST-RATED TELECAST EVER? (Updated)

February 4, 2013 by · Leave a Comment 

CBS said today (Monday) that its telecast of Super Bowl XLVII produced the highest overnight ratings in history — a 48.1 household rating and a 71 share, up from a 47.9/71, scored by the Green Bay/Pittsburgh game carried by Fox in 2011. Last year, initial overnight ratings were down 1 percent from 2011 but final […]

STUDIOS OFFER NOTHING SUPER ON SUPER BOWL WEEKEND

February 1, 2013 by · Leave a Comment 

This is the weekend that the movies go up against the Super Bowl. And the Super Bowl will win. To be sure, there’s always at least one studio that adopts a counter-programming strategy for the weekend. This year that studio is Lionsgate/Summit Entertainment, which is offering Warm Bodies about a girl who falls in love […]

FOOTBALL, NCIS PROPEL CBS TO BIG RATINGS WIN

January 23, 2013 by · 1 Comment 

It may have paled in comparison with the 57.6 million viewers who tuned in to last year’s NFC Championship game, which aired in primetime during the comparable weekend, but Sunday night’s audience of 47.71 million for the AFC Championship was nevertheless the biggest audience for any television program since last year’s Super Bowl. Coming in […]

SUNDAY’S AFC TITLE MATCH TO GET SUPER BOWL TREATMENT

January 16, 2013 by · Leave a Comment 

Sunday’s AFC championship game between the Baltimore Ravens and the New England Patriots on CBS will serve as a sort of dress rehearsal for the network’s coverage of the Super Bowl on Feb. 3, producer Lance Barrow suggested during a teleconference with reporters on Tuesday. “We will have in this broadcast Sunday our whole setup […]

WHICH COST MORE — TIMES SQUARE BILLBOARDS OR SUPER BOWL ADS?

December 28, 2012 by · Leave a Comment 

Following a report in Tuesday’s Wall Street Journal that billboards in New York’s Times Square can cost advertisers as much as $3.6 million a year, Advertising Age has chimed in by comparing those rates to those charged for a 30-second Super Bowl ad, largely thought to be the most expensive ad buys of all. AdAge […]

SODASTREAM TO AIR ITS CONTROVERSIAL ADS DURING SUPER BOWL

December 4, 2012 by · Leave a Comment 

SodaStream, the company that had its commercials banned in the U.K. because, according to a British ad watchdog, it “denigrated” its competitors in the bottled-drinks market, plans to challenge those same competitors during next year’s Super Bowl. The New York Times reported today (Tuesday) that SodaStream USA is buying a commercial in the fourth quarter […]

SUPER BOWL’S AUDIENCE PUNY VERSUS GANGNAM’S

October 11, 2012 by · Leave a Comment 

While this year’s Super Bowl attracted 168 million viewers and set a record for the most-watched telecast in U.S. history, that figure pales in comparison with the 429 million views that PSY’s “Gangnam Style” video has counted, most within the last 6-7 weeks, BTIG analyst Richard Greenfield noted today (Thursday). The key takeaway is that […]

GM STAYS IN THE GAME WITH MAJOR LEAGUE BASEBALL

July 3, 2012 by · Leave a Comment 

Although it has had to compete against NBC’s Olympics coverage for ad dollars from affluent businesses that can afford to shell out the big bucks, Fox said on Thursday that it had sold out all its ad availabilities for next week’s MLB All-Star Game at an average of $550,000 for each 30-second commercial, slightly more […]

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