Saturday, October 31, 2020

REPORT: GM DEMANDS NETWORKS CUT AD RATES

June 4, 2012 by · 1 Comment 

General Motors is getting tough with the major television networks. After deciding not to buy ads in next year’s Super Bowl telecast, the automaker is now demanding that each of the networks cut their advertising rates for the so-called upfront period when ad buyers make the bulk of their purchases, Advertising Age reported today (Monday). […]

GM SHIFTS AD DOLLARS AWAY FROM SUPER BOWL

May 21, 2012 by · Leave a Comment 

Four million dollars for a 30-second ad on CBS’s Super Bowl telecast in 2013 simply can’t be justified, General Motors said in a statement over the weekend, indicating that it will spend its ad dollars elsewhere. (But not on Facebook, from which it also withdrew its advertising last week.) The company also sat out the […]

WHO’S NO. 1 IN RATINGS? NBC, THAT’S WHO

February 8, 2012 by · Leave a Comment 

Thanks to the Super Bowl game, which drew 111.3 million viewers, NBC captured first place in the Nielsen ratings last week — a rare feat for the struggling network. It also capture second place with the post-game show, and third place with its talent contest, The Voice, which followed the football telecast and which drew […]

SUPER BOWL SUPER ONLINE, TOO

February 8, 2012 by · Leave a Comment 

It seems like a tailgate party by comparison, but the 2,105,441 “unique users” who accessed NBCSports’ live stream of the Super Bowl represented the biggest online audience for a sports event ever, according to data released Tuesday by Omniture and mDialog. That number may have amounted to only 1.89 percent of the total U.S. audience […]

HALF OF U.S. SAW AT LEAST PART OF SUPER BOWL

February 7, 2012 by · Leave a Comment 

With the current U.S. population standing at 313 million, the 111.3 million who watched Sunday’s Super Bowl Game represented one out of every three Americans. But that was the “average” number who were watching at any given time during the game. The total number who watched at least some of the game number 166.8 million […]

CONSERVATIVE ANGER OVER M.I.A.’S FINGER GESTURE

February 7, 2012 by · Leave a Comment 

Eight years ago, there was the case of the “wardrobe malfunction” during the Super Bowl halftime show. This year there was, what? — a time-delay malfunction? Whatever it might be called, it allowed M.I.A. to give a third-finger salute to the TV audience during the show. Following the game, an NFL spokesman told the Associated […]

MOVIES HOLD THEIR OWN ON SUPER BOWL WEEKEND

February 7, 2012 by · Leave a Comment 

The Super Bowl may have kept most Americans tethered to their TV sets on Sunday, but that did not prevent two relatively low-budget movies from earning more than $20 million — the first time ever that has happened on a Super Bowl weekend, according to researchers Box Office Mojo. The sci-fi film Chronicle topped the […]

SUPER BOWL RECORD? LATE RATINGS PUTS IT OVER THE TOP

February 6, 2012 by · Leave a Comment 

More complete ratings have indicated that Sunday’s Super Bowl XLVI game between the New York Giants and the New England Patriots was watched by an average of 111.3 million viewers. That makes it the new most-watched television program in history, replacing last year’s record of 111.0 million viewers for Super Bowl XLV. In Boston, the […]

SUPERHERO KIDS SUPER ON SUPERBOWL WEEKEND

February 5, 2012 by · Leave a Comment 

Ordinarily going to a movie theater on Super Bowl weekend is like attending a wake for a particularly unlikable relative — not many others are in attendance. Not this weekend, however. According to studio estimates, 20th Century Fox’s Chronicle earned $21 million, edging out CBS Films’ The Woman in Black with $21 million — surprisingly […]

PRO BOWL RATINGS DA KINE

February 1, 2012 by · Leave a Comment 

Scheduling the much-maligned Pro Bowl game (it’s generally regarded as a Hawaiian holiday gift to the players at the end of the season) before the Super Bowl instead of after has certainly paid off for the television networks that take turns carrying it. The 2010 and 2011 games each drew 12.3 million viewers. This year’s […]

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