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OLYMPIC TRIALS COVERAGE WINS RATINGS GOLD

July 2, 2012 by · Leave a Comment 

NBC’s coverage of the Olympic Trials finally picked up steam over the weekend as it garnered first place in the ratings on Friday, Saturday and Sunday, according to Nielsen Research. In particular, Sunday’s coverage of women’s gymnastics, always a big draw, drew 9.87 million viewers. But the swimming trials also produced first-place wins for the […]