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TV ADS COST LESS IN FIRST HALF OF 2010

June 9, 2010 by · Leave a Comment 

The average 30-second spot on network television cost $104,051 during the first six months of this year, down about 10 percent from the same period a year ago, according to MediaWeek magazine, which cited figures from TargetCast. Fox commanded the highest unit price, $200,008 per spot, while those for ABC and CBS went for an […]