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NBC TRIES TO CONVINCE AD BUYERS TO COURT OLDER VIEWERS

November 4, 2010 by · Leave a Comment 

NBC was scheduled to make a major presentation to advertisers today (Thursday) to try to convince them that their notions that older viewers spend significantly less money than younger ones. As reported by MediaWeek magazine, NBC research head Allen Wurtzel, previewing the presentation to reporters on Wednesday, said that the adult 55-64 demo “is the […]