Tuesday, March 19, 2019

ANALYSTS: NETFLIX MAY LOSE 15 PERCENT OF ITS SUBSCRIBERS

July 27, 2011 by · Leave a Comment 

Netflix’s decision to increase the subscription price for its users of both the DVD-by-mail and streaming services will result in a loss of more than 15 percent of its customers, according to a study by Frisco, TX-based research firm The Diffusion Group (TDG) and reported on Tuesday by Home Media magazine. In addition, the study […]

NETFLIX SUBSCRIBERS DROPPING PAY-TV SERVICES

June 14, 2011 by · Leave a Comment 

Several recent reports may have indicated that people generally are not “cord cutting” — that is, dropping their cable services and watching online video instead. But a new study by The Diffusion Group (TDG), reported by Home Media magazine on Monday, indicates that Netflix subscribers, while not cutting their cords, are, however, downgrading their cable […]

VIEWERS WILLING TO PAY EXTRA FOR “TV EVERYWHERE”

July 16, 2010 by · 1 Comment 

Nearly 40 percent of TV viewers would be willing to pay an extra $5.00 per month to their cable or satellite provider in order to receive their TV programs whenever and wherever they want them, according to a new study from The Diffusion Group. Michael Greeson, who authored the new report, “Early Demand for TVE […]

STUDY: 30% OF VIEWERS NOW WATCH NEW SHOWS ON DVR’S

March 31, 2010 by · Leave a Comment 

Fewer people are making appointments with their TV sets to view their favorite programs while they are being broadcast. According to market research firm The Diffusion Group, only 48 percent do. According to a new study, 30 percent of viewers use their DVRs to watch new programs; 10 percent access them online; and about 12 […]