Sunday, October 20, 2019

SHATNER’S NEGOTIATOR RETURNS FROM THE DEAD

August 16, 2012 by · Leave a Comment 

Priceline may have killed off William Shatner’s braggart “Negotiator” character in its television commercials eight months ago (after helping to rescue his fellow passengers, he went down in flames off a cliff in a tour bus), but it never did kill him off on its website. And now the online travel service is bringing him […]

SHATNER SAYS HE WAS “SHOCKED” BY PRICELINE DECISION

January 30, 2012 by · Leave a Comment 

William Shatner maintains that he did not learn that his iconic Priceline character The Negotiator would be killed off in a new commercial until he was handed the script for it. “No one was more shocked than I was,” he told Advertising Age magazine. He said that “after they picked me up off the floor,” […]