Wednesday, April 21, 2021

THE X FACTOR: BRITAIN’S SUPER BOWL

November 16, 2010 by · Leave a Comment 

The season finale of Simon Cowell’s The X Factor on Britain’s ITV commercial network is shaping up to become Britain’s equivalent to America’s Super Bowl, with 30-second commercials selling for about $350,000 each, the London Financial Times observed today (Tuesday). Phil Hall, head of TV at ad agency Mediacom, told the newspaper, “The World Cup […]