Friday, May 29, 2020

MOVIE REVIEWS: THOR

May 6, 2011 by · 3 Comments 

Critics are almost equally divided over Thor, the latest from superhero factory Marvel Entertainment. Joe Morgenstern’s review in the Wall Street Journal is typical of those that scorn it. “Like Thor’s hammer,” he writes, “this ersatz epic bludgeons its victims into submission. What’s more, it requires them to stare at the source of their punishment […]

BRANAGH WAITING TO SEE IF THOR THUNDERS

May 4, 2011 by · Leave a Comment 

Kenneth Branagh, the improbable director of Marvel’s latest superhero flick Thor, is taking no bets on whether the movie will get Hollywood’s summer season off the ground when it debuts on Friday. “I’m immune to the idea of how to second-guess what an audience would spend its money on,” he told Reuters. “I can only […]

THOR HEADS LIGHTNING FAST TO #1 OVERSEAS

May 2, 2011 by · Leave a Comment 

Overseas, Paramount’s Thor appeared to be somewhat of a marvel in its own right as the movie pulled in a solid $83 million from 56 countries. The superhero flick, which stars Chris Hemsworth in the title role, doesn’t open in the U.S. and Canada until next weekend, but if overseas reaction is any predictor, the […]

STUDIOS NOW PROMOTING THEIR TRAILERS, SIGNS

April 28, 2011 by · Leave a Comment 

Talk about buzzkill! Britain’s Guardian newspaper has lampooned the current marketing campaign for Friday’s release of The Avengers. It notes that the studio has been stridently promoting its own promo for the movie — a poster. “It is, without question, the most exciting picture of four empty chairs that the world has ever seen,” the […]

STUDIOS PLANNING TO TAKE BIGGER SHARE OF BOX OFFICE REVENUE

March 22, 2011 by · Leave a Comment 

Movie theater owners who may have been hoping to negotiate a larger share of the box-office split with studios in return for allowing premium video-on-demand are likely to see their hopes dashed this summer when the studios begin demanding a larger share themselves, according to BTIG Research analyst Richard Greenfield. In a note to clients […]

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