Monday, August 19, 2019

NBC SETS ITS OWN OLYMPIC RECORDS

July 30, 2012 by · Leave a Comment 

After a weekend of spectacular ratings success, it seemed clear that NBC’s decision to blanket its Olympics coverage over cable and Internet outlets has not resulted in cannibalizing its broadcast audience. On Saturday, ordinarily the least-watched day of the week for broadcast television, 28.7 million viewers tuned in, setting a record for an opening night […]