Thursday, November 14, 2019

GROUPON’S SUPER BOWL SPOT SCORED BY CRITICS

February 8, 2011 by · Leave a Comment 

Advertising execs generally agreed that the Super Bowl ad for Groupon, which cost it $3 million, did the company more harm than good. It featured Timothy Hutton discussing the plight of Tibetans, then shifting to a Tibetan restaurant in Chicago where Groupon users can dine at half price. Northwestern marketing professor Tim Calkins told the […]