GROUPON’S SUPER BOWL SPOT SCORED BY CRITICS
February 8, 2011 by admin · Leave a Comment
Advertising execs generally agreed that the Super Bowl ad for Groupon, which cost it $3 million, did the company more harm than good. It featured Timothy Hutton discussing the plight of Tibetans, then shifting to a Tibetan restaurant in Chicago where Groupon users can dine at half price. Northwestern marketing professor Tim Calkins told the […]
