Wednesday, December 2, 2020

PEOPLE — NOT TV — GETS THE “BIG GET” WITH TIGER’S EX

August 26, 2010 by · Leave a Comment 

While not many years ago, an interview with Elin Nordegren following her divorce from Tiger Woods would have been fought after by the likes of Barbara Walters, Diane Sawyer, Oprah Winfrey, and all of the 60 Minutes correspondents, the interview– with the “get” wars apparently a thing of the past — landed in the laps […]

TIGER’S NOT THE STAR, BUT PGA TELECAST DRAWS SOLID RATINGS

August 16, 2010 by · Leave a Comment 

Forget all about the talk of golf going down the tubes without Tiger Woods being in contention. Although he seemed not to be struggling as much as he had in previous recent outings, he was never a real contender during Sunday’s PGA Championship at Whistling Straits — certainly not during the primetime overrun. Nevertheless, the […]

GOLF SHARES WOODS’S MISERIES

August 10, 2010 by · Leave a Comment 

It has become clear that Tiger Woods’s personal handicaps have become golf’s — at least so far as ratings — and therefore advertisers — are concerned. Without Woods on the links two weeks ago, the inaugural Greenbrier Classic could only draw a tiny 1.2 rating, according to Nielsen Research. A year ago, Woods won the […]

TIGER’S STILL NOT OUT OF THE WOODS

June 21, 2010 by · Leave a Comment 

Tiger Woods was still a strong contender to win the U.S. Open on Saturday, but NBC’s telecast of the U.S. Open drew only so-so ratings. While the telecast of the golf tournament dominated the ratings on Saturday night among total viewers, it placed second among the key 18-49 demographic group, most of whom apparently preferred […]

NBC TO AIR U.S. OPEN IN PRIMETIME

April 20, 2010 by · Leave a Comment 

While NBC remains in last place in the ratings with its scripted programming, it continues to rise to the fore with special live telecasts, particularly its sports coverage. In recognition of that presumably, it announced Monday that it intends to televise the U.S. Open during primetime on the evenings of June 17-20. The Pebble Beach […]

NIKE, WOODS BENEFITED FROM CONTROVERSIAL AD, STUDY SAYS

April 12, 2010 by · Leave a Comment 

A clip from a 2005 interview with the late Earl Woods, Tiger Woods’s father, showing that Nike had manipulated his words to make it appear that he was addressing his son, spread virally over the Internet on Friday, but it left Nike undamaged. In fact, the New York Times pointed out on Sunday that the […]

TIGER AGAIN DRAWS CROWDS — AT TV STORES

April 9, 2010 by · Leave a Comment 

Many retail outlets displaying 3D television sets in areas served by Comcast, Cox, and some smaller cable systems attracted big crowds Thursday as Tiger Woods fans crammed into them to see his return to golf at the Masters in Augusta, GA. Most customers were apparently impressed by ESPN’s 3D telecast. The Hartford Courant quoted one […]

ABC SAYS NIKE TOOK WOODS’S FATHER’S REMARKS OUT OF CONTEXT

April 9, 2010 by · 2 Comments 

ABC News has disclosed that the current Nike commercial which features the voice of Tiger Woods’s father, the late Earl Woods, seemingly addressing him from beyond the grave — several commentators have described it as creepy — was taken entirely out of context. The network on Thursday posted a clip of the original interview on […]

WOODS RETURNS IN NIKE AD

April 8, 2010 by · Leave a Comment 

Tiger Woods is not only returning to the links today (Thursday) for the start of the Masters golf tournament in Augusta, GA, but he is also returning to television in a commercial for Nike. According to a description of the spot by Reuters, it is an odd commercial that appears aimed more at restoring Woods’s […]

WE INTERRUPT THIS PROGRAM FOR … TIGER WOODS

April 6, 2010 by · Leave a Comment 

Five cable channels, CNBC, CNN, Fox News, Golf Channel and MSNBC carried Tiger Woods’s latest news conference live from the site of the Masters golf tournament in Atlanta on Monday, with numerous local broadcast stations also carrying the feeds of one or another of the cable outlets. Afterwards, most of the stations carried comments from […]