Sunday, December 15, 2019

HALF OF U.S. SAW AT LEAST PART OF SUPER BOWL

February 7, 2012 by · Leave a Comment 

With the current U.S. population standing at 313 million, the 111.3 million who watched Sunday’s Super Bowl Game represented one out of every three Americans. But that was the “average” number who were watching at any given time during the game. The total number who watched at least some of the game number 166.8 million […]

GROUPON’S SUPER BOWL SPOT SCORED BY CRITICS

February 8, 2011 by · Leave a Comment 

Advertising execs generally agreed that the Super Bowl ad for Groupon, which cost it $3 million, did the company more harm than good. It featured Timothy Hutton discussing the plight of Tibetans, then shifting to a Tibetan restaurant in Chicago where Groupon users can dine at half price. Northwestern marketing professor Tim Calkins told the […]