Monday, September 23, 2019

WHICH COST MORE — TIMES SQUARE BILLBOARDS OR SUPER BOWL ADS?

December 28, 2012 by · Leave a Comment 

Following a report in Tuesday’s Wall Street Journal that billboards in New York’s Times Square can cost advertisers as much as $3.6 million a year, Advertising Age has chimed in by comparing those rates to those charged for a 30-second Super Bowl ad, largely thought to be the most expensive ad buys of all. AdAge […]

YOU, TOO, CAN BE SEEN IN TITANIC

August 30, 2012 by · Leave a Comment 

Talk about putting the audience into the picture! Paramount Home Media on Wednesday launched a new promotion in connection with the September 10th release of the Blu-ray 2D and 3D versions of Titanic that will allow fans to upload via Facebook (https://www.facebook.com/TitanicMovie) an image of themselves that will be inserted into one of the three […]

HUGE RATINGS FOR ABC’S NEW YEAR’S EVE SHOWS

January 2, 2012 by · Leave a Comment 

You’d have to go back to December 31, 1999, the eve of the millennium, to find a New Year’s Rockin’ Eve show that attracted more viewers than Saturday’s on ABC. The 11:35-12:32 segment of the nearly night-long telecast attracted 22.6 million viewers. Numbers were boosted by the appearance of Lady Gaga, delivering a greatest-hits medley, […]