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X FACTOR‘S X FACTOR: TWITTER

November 21, 2011 by · Leave a Comment 

Integrating Twitter into the voting mechanism for Fox’s The X Factor has turned out to be a significant factor itself in the success of the talent show, Advertising Age reports in its current edition Citing a study by Cambridge-MA-based Bluefin Labs (“our editorial partner”), AdAge said that the Simon Cowell-produced show “has been a hands-down […]