Wednesday, January 27, 2021

RELUCTANT ADVERTISERS RETURNING TO TV

June 21, 2010 by · Leave a Comment 

Some advertisers who just months ago had balked at the networks’ price increases for TV ads and had vowed never to pay them have, according to Advertising Age, “reversed course and paid what they said they wouldn’t in select cases.” The trade publication observed that although many of them had planned to pull money out […]