BET STUDY SLAMS STUDIOS FOR BLACK MARKETING CAMPAIGNS

Studios attempting to target African-Americans in their ad campaigns are making a mistake by focusing narrowly on films that feature African-Americans or on storylines that might be especially relevant to black moviegoers, according to a study conducted for BET Networks. The study, “REEL FACTS: A Movie Goer Consumption Study,” observes that African-Americans are bigger movie […]

JULIA ROBERTS PAID $1.4 MILLION TO DO COFFEE COMMERCIAL

Julia Roberts, who in the 1990s was regarded as Hollywood’s highest-paid actress, may be aiming for a similar record for TV commercials. Reports out of Italy on Monday indicated that Roberts was paid about $1.4 million to appear in a 45-second commercial that will only be seen outside of North America. The Italian commercial for […]