VIACOM CHANNELS GO DARK ON DIRECTV
At midnight Eastern Time, some 20 million DirecTV subscribers lost Viacom-owned channels including MTV, Comedy Central, Nickelodeon, BET, Logo, TV Land and a dozen other channels. In a statement, DirecTV exec Derek Chang said, “We have been very willing to get a deal done, but Viacom is pushing DIRECTV customers to pay more than a […]
MORE OLDER VIEWERS GOING TO MOVIES — BUT STUDIOS IGNORE THEM
June 14, 2012 by admin · Leave a Comment
Movie studios may be making a big mistake by overlooking older adults in their marketing and promotional campaigns, according to a study by Viacom Media Networks’ TV Land. The study noted that more adults in the 40-54 age group are going to movie theaters today than ten years ago and that they are heavily influenced […]
