Friday, December 3, 2021

MONDAY BECOMES BIGGEST NIGHT FOR TV VIEWING

November 17, 2010 by · Leave a Comment 

Monday, it seems, is turning out to be the biggest night of the week for TV viewing. While ABC’s Dancing with the Stars remained on top with more than 20 million viewers, sibling cable outfit ESPN was showing solid ratings for its coverage of Monday Night Football. The game, between the Philadelphia Eagles and the […]

THE REAL “KING OF ALL MEDIA” IS TELEVISION

May 3, 2010 by · Leave a Comment 

Despite expanding usage of online and mobile video, TV viewing at home continues to expand, according to veteran media analyst Larry Gerbrandt. In a commentary written for the Hollywood Reporter, Gerbrandt, a principal in Media Valuation Partners, noted that TV viewing in the home has risen to an average of 5.13 hours per viewer per […]