Friday, July 3, 2020

U.K. NETWORK BUYING UP ALL DIGITAL BILLBOARDS IN LONDON SUBWAYS

December 28, 2011 by · Leave a Comment 

In a first-of-its-kind deal, the British television network Channel 4 will become the exclusive advertiser on all 1,460 digital signs in the London subway system on New Year’s Eve. The ads, appearing on the CBS Outdoor screens, will be changed at regular intervals, and will feature the stars of game and comedy shows celebrating the […]