MORE OLDER VIEWERS GOING TO MOVIES — BUT STUDIOS IGNORE THEM
June 14, 2012 by admin · Leave a Comment
Movie studios may be making a big mistake by overlooking older adults in their marketing and promotional campaigns, according to a study by Viacom Media Networks’ TV Land. The study noted that more adults in the 40-54 age group are going to movie theaters today than ten years ago and that they are heavily influenced [...]
