Monday, July 23, 2018

DISNEY PROMOTING SECRETARIAT AMONG CHRISTIAN GROUPS

September 30, 2010 by · Leave a Comment 

Disney is heavily promoting its Oct. 8 release of Secretariat among what it calls “faith-based audiences,” using a strategy similar to that employed by Warner Bros. in its marketing of The Blind Side, the Hollywood Reporter reported today (Wednesday). The trade publication notes that a lengthy bible quote which opens the movie is included in […]