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NETFLIX ABORTS QWIKSTER

October 10, 2011 by · Leave a Comment 

Responding to the continuing outcry and subscriber losses resulting from his announced plans to separate Netflix’s streaming and DVDs-by-mail services, Netflix chief Reed Hastings announced today (Monday) that the company had decided to abandon those plans. There will be no Qwikster. Instead, said Hastings in a blog post, “U.S. members will continue to use one […]

NETFLIX SHOOTS ITS OTHER FOOT

September 19, 2011 by · Leave a Comment 

Those square red envelopes that have long identified Netflix DVD deliveries will soon be replaced by ones bearing the logo “Qwikster,” Netflix CEO Reed Hastings said on Sunday as he posted a public apology about recent moves by the company that have driven away a million subscribers and driven down its stock. Hastings said that […]

NETFLIX’S STREAMING STRATEGY QUESTIONED

April 18, 2011 by · 4 Comments 

Analysts are questioning Netflix’s strategy of transitioning from mailing DVDs of movies to subscribers to streaming them online. Home Media magazine today (Monday) quoted Michael Pachter of Wedbush Securities as estimating that Netflix’s license fees for streaming movies and TV shows is likely to increase to $500 million this year, while postage and distribution savings […]