Monday, July 6, 2020

FOX TV STILL DARK IN MOST OF NEW YORK AREA

October 19, 2010 by · Leave a Comment 

Talks between Cablevision and Fox TV over a new retransmission consent agreement are not following the previous scenario for such bargaining, in which last-minute deals are announced after only a few hours, at the most, of service disruption. Indeed, the two sides broke off negotiations on Monday after a three-day stalemate and scheduled no new […]

ADS FOR POST-SEASON BASEBALL ALMOST SOLD OUT

October 4, 2010 by · Leave a Comment 

Demonstrating again how eager advertisers are to purchase time on DVR-proof sports telecasts, published trade reports said today that Fox has already sold out 90 percent of the commercial availabilities for post-season baseball. The league championship series, the reports said, is fetching $225,000 for each 30-second spot; the World Series, twice that amount. As usual, […]

GM SPENDING BIG ON TV ADS AGAIN

October 1, 2010 by · Leave a Comment 

After drastically cutting back its advertising as it attempted to recover from its own collapse into bankruptcy, General Motors is once again buying expensive ad placements on network sports specials. Coming on the heels of a recent announcement that GM would once again purchase ads — costing $2 million+ each — during the 2011 Super […]

SOCCER NOW BIGGER THAN HOCKEY, BASEBALL?

July 13, 2010 by · Leave a Comment 

Any lingering doubts about Americans’ interest in soccer were dispelled Monday when Nielsen released figures indicated that Sunday’s World Cup final between Spain and the Netherlands attracted 24.3 million viewers, who tuned in to the match on ABC and Univision. It was the most-watched soccer game ever on U.S. television and left other, more “traditional” […]

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