Thursday, January 28, 2021

HEADS MAY ROLL AT ARGENTINE BRANCH OF U.S. AD AGENCY

May 8, 2012 by · Leave a Comment 

The head of the British advertising conglomerate whose subsidiary produced a TV commercial for Argentina showing an Argentine athlete training in the Falkland Islands has condemned the ad and called for an internal investigation to determine how it came to be authorized. Martin Sorrell, CEO of WPP, the world’s largest marketing group, whose Young & […]

RELUCTANT ADVERTISERS RETURNING TO TV

June 21, 2010 by · Leave a Comment 

Some advertisers who just months ago had balked at the networks’ price increases for TV ads and had vowed never to pay them have, according to Advertising Age, “reversed course and paid what they said they wouldn’t in select cases.” The trade publication observed that although many of them had planned to pull money out […]