Tuesday, January 26, 2021

NBC SAYS IT LOST LESS THAN ANTICIPATED FROM OLYMPICS

April 16, 2010 by · Leave a Comment 

While NBC had forecast that it would lose $250 million in its Winter Olympics telecasts, the actual loss came in at $199 million, according to an SEC filing by parent General Electric today (Friday). The Olympics broadcasts brought in $782 million in overall ad sales, not enough to cover what the network had to shell […]