STUDY: 30% OF VIEWERS NOW WATCH NEW SHOWS ON DVR’S

Fewer people are making appointments with their TV sets to view their favorite programs while they are being broadcast. According to market research firm The Diffusion Group, only 48 percent do. According to a new study, 30 percent of viewers use their DVRs to watch new programs; 10 percent access them online; and about 12 percent said they wait for them to be rebroadcast. The figure would appear to conflict with other studies, including one that concludes that only 30 percent of U.S. homes are equipped with DVRs. Nevertheless, TDG concluded, the trend clearly shows that TV viewing is shifting from the old appointment model to what TDG calls “quantum media delivery and consumption.”