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JAY’S RATINGS FALL BELOW CONAN’S

April 23, 2010 by · Leave a Comment 

For the first time, Jay Leno’s average weekly ratings among 18-49-year-old viewers has fallen below Conan O’Brien’s, departing TheWrap.com TV analyst Joe Adalian observed on Thursday. Adalian noted that Leno averaged only a 1.0 rating and a 5 share last week versus O’Brien’s 1.1/5 average — despite the fact that CBS was airing repeats of Late Show with David Letterman, which drew a 0.8/3 in the demo. Moreover, Leno now benefits from a much stronger nightly lead-in — with shows like Parenthood and The Marriage Ref being aired by the network in the 10:00 p.m. time period — than O’Brien did when his lead-in was Leno. “We’re not trying to say that it’s all over, and that Leno is now going to end up lower-rated than Conan, and stupid NBC, look what you did,” Adalian commented. “But: There’ve been several reports lately suggesting that the old, pre-Coco order had been restored to late-night — and that Jay was once again the dominant king of the daypart. … Fact is, it’s still too soon to call the race.”