JESSE STONE FILM: FIRST OVERALL; LAST AMONG KEY DEMO<

The latest installment in CBS’s Jesse Stone made-for-TV movie franchise drew the top ratings Sunday night, placing first in overall viewers in every half hour between 9:00 p.m. and 11:00 p.m. as it averaged 11.38 million viewers. On the other hand, it wound up dead last in each of those half hours among the key demographic group, adults 18-49. Reporting on the results, Mark Berman, who tracks ratings for MediaWeek, commented: “While I do understand the results for this latest Jesse Stone movie were lacking among adults 18-49, older viewers are entitled to programs they enjoy and the over 11-million viewers is still worthy of being labeled a ‘winner.'”