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May 31, 2010 by · Leave a Comment 

You’d hardly call a sports telecast that draws just 4.34 million viewers a big hit — unless it’s the coverage of hockey’s Stanley Cup, when an audience of that size is a big deal. In fact, Saturday’s coverage of the Blackhawks/Flyers first game on NBC produced the best ratings for a Stanley Cup Game 1 since 1999, landing in first place in every half-hour or primetime among adults 18-49. Among viewers overall, it dropped to second place only against the first half-hour of Fox’s America’s Most Wanted with 4.47 million viewers at 9:00 p.m.