Saturday, June 10, 2023


May 4, 2010 by · 1 Comment 

For the first time, studios are paying movie theaters in the U.S. to run additional trailers for their movies, the Hollywood Reporter reported today (Tuesday). Often a studio attaches one or two trailers directly to the print of its current release, but the total number of trailers appearing before a movie now averages 5-7 lasting about 2 1/2 minutes each plus additional 30-second “teasers.” And, the Reporter article disclosed, Paramount is attaching three trailers for its upcoming releases to prints of Iron Man 2 next week. The trade publication suggested that the studio is paying theaters to run the additional trailers. It cited an unnamed distribution insider as saying that studios spend $30 million annually to guarantee at least one trailer on every screen for an entire year.