THE REAL “KING OF ALL MEDIA” IS TELEVISION

Despite expanding usage of online and mobile video, TV viewing at home continues to expand, according to veteran media analyst Larry Gerbrandt. In a commentary written for the Hollywood Reporter, Gerbrandt, a principal in Media Valuation Partners, noted that TV viewing in the home has risen to an average of 5.13 hours per viewer per day, versus 4.86 hours in 2007. Watching video on the web has also risen to 6.73 minutes per day from 3.9 minutes two years ago. Nevertheless, the figure pales in comparison to TV. Even the most successful video site, YouTube, cannot compete, Gerbrandt observed, citing figures from comScore showing that it served 850 million hours of video in February compared with 44.16 billion hours of TV watched by Americans during the same period.