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June 29, 2010 by · Leave a Comment 

Final figures released late Monday showed the box office performing pretty much as studios had estimated the day before. Disney/DreamWorks Animation’s Toy Story 3 came in at $59.34 million, a solid figure for a second-week holdover. Grown Ups came in second with $40.51 million, a standard amount for an Adam Sandler comedy. But Knight and Day disappointed with just $20.14 million over the three-day weekend and $27.4 million from its Wednesday release. In an interview with today’s (Tuesday) Los Angeles Times, Fox marketing chief Tony Sella took responsibility for the poor showing. “Blame me, don’t blame Tom Cruise,” he told the newspaper. “We did lots of focus groups for this film, and no one ever said there was a star problem. Never. Tom Cruise was not the issue. I take full responsibility.” He added: “And if the movie ends up going to $100 million, I want full responsibility too.” Sella acknowledged that the initial trailer, released when Avatar came out, failed to connect with moviegoers. “You didn’t have to be a rocket scientist to know that when you got your trailer out in front of the biggest movie of all time and you still didn’t have the tracking numbers you should have, it wasn’t an awareness problem. It was a problem with our message.”

The top ten films over the weekend, according to final figures compiled by Box Office Mojo (figures in parentheses represent total gross to date):
1. Toy Story 3, Disney, $59,337,669, 2 Wks. ($226,889,351); 2. Grown Ups, Sony, $40,506,562, (New); 3. Knight & Day, 20th Century Fox, $20,139,985, ($27,428,513 — From Wednesday); 4. The Karate Kid, Sony, $15,547,421, 3 Wks. ($135,788,721); 5. The A-Team, 20th Century Fox, $6,204,454, 3 Wks. ($63,047,432); 6. Get Him to the Greek, Universal, $3,140,780, 4 Wks. ($54,616,495); 7. Shrek Forever After, Paramount, $3,101,365, 6 Wks. ($229,539,089); 8. Prince of Persia: The Sands of Time, Disney, $2,845,684, 5 Wks. ($86,221,879); 9. Killers, Lionsgate, $1,938,681, 4 Wks. ($43,938,754); 10. Jonah Hex, Warner Bros., $1,627,442, 2 Wks. ($9,171,083).