BOX OFFICE PERFORMS BELOW ESTIMATES
July 27, 2010 by admin · Leave a Comment
Virtually all current films performed slightly below studio estimates on Sunday. Nevertheless, the box office overall was up nearly 10 percent from a year ago, continuing a recovery following an early summer slump. It is the fourth consecutive “up” weekend. According to BoxOfficeMojo.com, the top 12 films earned $155,046,153 vs. $141,528,932 a year ago. For the year, revenue is up 4.5 percent as a result of generally higher ticket prices resulting mostly from 3D surcharges. Attendance is down 2 percent.
The top ten films over the weekend, according to final figures compiled by Box Office Mojo (figures in parentheses represent total gross to date):
1. Inception, Warner Bros., $42,725,012, 2 Wks. ($142,883,424); 2. Salt, Sony, $36,011,243, (New); 3. Despicable Me, Universal, $23,689,060, 3 Wks. ($161,289,905); 4. The Sorcerer’s Apprentice, Disney, $9,651,495, 2 Wks. ($42,609,020); 5. Toy Story 3, Disney, $8,917,512, 6 Wks. ($379,416,551); 6. Ramona and Beezus, 20th Century Fox, $7,810,481, (New); 7. Grown Ups, Sony, $7,428,742, 5 Wks. ($142,240,828); 8. The Twilight Saga: Eclipse, Summit, $7,186,170, 4 Wks. ($279,827,262); 9. The Last Airbender, Paramount, $4,217,021, 4 Wks. ($123,308,790); 10. Predators, 20th Century Fox, $3,120,656, 3 Wks. ($46,839,081).
