LATIN AMERICAN RATINGS SOAR FOR WORLD CUP

The strong showing by Latin American teams in the World Cup soccer matches is breaking ratings records not only in the homelands of those teams but also on the American Spanish-language network Univision, which attracted 9.3 million viewers for last week’s contest between Mexico and Argentina. Daily Variety reported today (Wednesday). In Brazil, the trade publication said, the Globo network has averaged an audience share of 70 percent. Uruguay’s World Cup telecasts have also claimed a 70-percent share. And in Argentina, broadcasters Telefe and Canal 7 together captured a 97-percent audience share for their coverage, Variety said.