SUNDAY MOVIE ATTENDANCE FALLS
July 13, 2010 by admin · Leave a Comment
Blame it on the World Cup — that’s the stand being taken by several studio distribution executives who saw theater attendance plummet on Sunday, the final day of the soccer competition. Final results came in substantially below earlier estimates — on every film in the top ten. For example, Universal’s Despicable Me, which the studio had expected to earn $60.1 million when it issued its weekend estimate on Sunday morning, took in $4 million less on Sunday than it believed it would, winding up with $56.3 million.
The top ten films over the weekend, according to final figures compiled by Box Office Mojo (figures in parentheses represent total gross to date):
1. Despicable Me, Universal, $56,397,125, (New); 2. The Twilight Saga: Eclipse, Summit, $31,708,438, 2 Wks. ($235,370,815); 3. Predators, 20th Century Fox, $24,760,882, (New); 4. Toy Story 3, Disney, $21,015,958, 4 Wks. ($339,240,857); 5. The Last Airbender, Paramount, $16,635,471, 2 Wks. ($99,712,757); 6. Grown Ups, Sony, $15,806,738, 3 Wks. ($110,721,531); 7. Knight and Day, 20th Century Fox, $7,719,251, 2 Wks. ($61,808,110); 8. The Karate Kid, Sony, $5,365,636, 5 Wks. ($164,301,124); 9. The A-Team, 20th Century Fox, $1,752,421, 5 Wks. ($73,923,594); 10. Cyrus, Fox Searchlight, $1,280,470, 4 Wks. ($3,426,545).
