ADS FOR POST-SEASON BASEBALL ALMOST SOLD OUT

Demonstrating again how eager advertisers are to purchase time on DVR-proof sports telecasts, published trade reports said today that Fox has already sold out 90 percent of the commercial availabilities for post-season baseball. The league championship series, the reports said, is fetching $225,000 for each 30-second spot; the World Series, twice that amount. As usual, Anheuser-Busch is the biggest spender, joined this year by Chevrolet. General Motors, Chevrolet’s corporate parent, had cut ad spending two years ago when the auto maker sought bankruptcy protection. Chevrolet this year will be touting its new electric car, the Volt. The financial sector will also be returning to the (sponsor) lineup in a big way this year.