BLOCKBUSTER LAUNCHES “WHY WAIT?” CAMPAIGN

Making the most of the fact that unlike rivals Netflix and Redbox, Blockbuster does not have to wait 28 days before making all DVD and Blu-ray Discs available for rent on the day they are released, Blockbuster has produced two “Why Wait?”-themed commercials that are due to air during ABC’s Nov. 22 Dancing with the Stars season finale and two days later on the Thanksgiving NFL telecast featuring the New York Jets and the Cincinnati Bengals. They are believed to be the first Blockbuster spots to air nationally in four years. Home Media magazine observed that in the months leading up to Blockbuster’s bankruptcy filing, the company did not have the funds to buy TV commercials that would enable it to call attention to its advantage over competitors.