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November 16, 2010 by · Leave a Comment 

Perhaps understandably, the Ford Motor Co. has declined to participate in any part of the promotional campaign for Sony Pictures Classics’ Made in Dagenham, the critically praised British comedy about a 1968 equal-pay strike by women at a Ford plant in the U.K. The New York Post‘s “Page Six” column quoted a source connected with the film as saying that Ford brushed off a promotional screening of the film in New York on Sunday. “We reached out to Ford, but they haven’t wanted to get involved in anything in the U.S. They didn’t want anything to do with us at all,” the source said. The Post said that Sony Pictures Classics sent two stars of the movie, Sally Hawkins and Miranda Richardson, and director Nigel Cole to the screening in Toyota Hybrids.