Sunday, May 9, 2021

LATE NIGHT IN SPLINTERS

November 19, 2010 by · Leave a Comment 

TV’s late-night audience appeared more fractured than ever during the week of November 8, with many of the audience ratings among total adults and adults 18-49 so close as to be statistically insignificant. Virtually all of the shows had some slight demographic victory to boast about, but what appeared most apparent was that there was no stand-out victor in late night and that advertisers buying time in those shows would probably have to divide up their budgets fairly equally. The biggest loser in this share-the-wealth proposition was likely NBC, whose Tonight show has dominated late-night since the early days of television (except for an 18-month period after Jay Leno took over from Johnny Carson in 1992). Among the key demographic group of 18-49-year-old adults, Leno’s show was edged out by Conan O’Brien’s show on TBS and tied with David Letterman’s Late Show on CBS. (Leno’s numbers in that demo were identical to Conan O’Brien’s during the comparable week in 2009.)