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January 6, 2011 by · Leave a Comment 

NBC is going all out to find innovative ways to promote its upcoming new series The Cape, which debuts on Sunday at 9:00 p.m. Beginning on Wednesday, the one-hour pilot episode of the series became available for viewing on Apple’s iPhone and iPad tablet device via the DC Comics app ( In a statement, NBC marketing chief Adam Stotsky said, “We wanted to offer viewers a chance to take an advance peek at our exciting new series and what better partner than DC Comics, whose audience is devoted to the comic book genre from which The Cape draws its inspiration.” Also this week, in a deal with the city of New York, the nation’s largest market, NBC began outfitting some of the city’s most famous statues with tailor-made capes.