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March 10, 2011 by · Leave a Comment 

In the latest online challenge to cable-TV operators, Apple said Wednesday that it has signed a deal with Major League Baseball and the National Basketball Association that will allow users of its settop box Apple TV to buy season TV passes to MLB and NBA games in 2011. The NBA is offering two packages to Apple TV owners: one, for $65 per season, allows customers to watch up to seven teams. For $35 more, they can watch all games of all teams. The baseball package costs $100-120 per season. Unlike most content available through Apple, the basketball and baseball packages are not being offered via the iTunes store but directly from the two sports leagues. Terms of the deal were not disclosed but news reports indicated that Apple will not be taking a 30-percent cut of the subscription as it does with other content sold through the iTunes store.