DID TWITTER REALLY MAKE SUPER 8 A HIT?

In an Advertising Age headline on Tuesday, media columnist Simon Dumenco asks, “Was J.J. Abrams & Steven Spielberg’s Box-Office Champ ‘Super 8’ Really Saved by Twitter?” Well, maybe, Dumenco observes, although, he adds, “I’ve got my own theory: It’s a really good movie! Seriously, I give it two thumbs up (fully 100% of my thumbs).” Nevertheless, Dumenco publishes a chart prepared by Trendrr, a group that “analyzes engagement around television and brands by processing real-time activity across a variety of social networks.” Specifically, the research group has looked at Twitter activity surrounding Super 8 and found that from Friday through Sunday, there was a total of 171,974 tweets using terms associated with the movie, with a peak of 63,518 tweets on Saturday. “Right now, according to Twitter, one of the most retweeted tweets about Super 8 is from @dannymasterson (the actor who played Hyde on That ’70s Show,” Dumenco noted before quoting the tweet: “Yoooooo. The flick #Super8 is sooo good. Go see ASAP. It’s the new Goonies for generation hipster.” Dumenco commented, “I’d say that’s a pretty spot-on appraisal.”