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HIGH-FLYING NETFLIX SHARES NOSEDIVE

July 20, 2011 by · Leave a Comment 

Netflix shares continued to slide for a third day in a row today (Wednesday) as analysts reacted negatively to the company’s plans to force subscribers to choose between an all-disc or an all-streaming package — or choose both at a subscription-price increase of more than 60 percent. Shares in the company were down $7.87 to $279.42 on the Nasdaq. They were trading at a high of $301.63 a week ago. The company is also haunted by the announcement that rival Amazon has formed a streaming partnership with CBS in which the online retailer is paying 40 percent more for the network’s content than Netflix is now. On Monday, Andy Hargreaves, an analyst with Pacific Crest Securities in New York, said that while Netflix continues to operate a sound business model, the market’s valuation of the company is far too high.